Through a fantastical, visually captivating campaign, Neoscape helped Haworth Inc., a leading office furniture manufacturer, stand out in a crowded industry. By transforming traditional product marketing into a surreal, story-driven experience, we elevated brand awareness and reshaped how the company is perceived—by both potential customers and future employees.
Haworth approached Neoscape to create a series of ads that would transform ordinary product showcases into immersive, dreamlike environments. How do you make furniture feel at home in a dreamscape? That was the challenge at the heart of this campaign—crafting surreal, visually rich environments that captured both attention and the imagination.
What started as a request for three ads under the slogan “Work from anywhere with…” quickly evolved into a multi-year campaign, spanning both print and animated digital ads. Each month, we developed a new concept, creating a total of 22 ads over the course of the campaign.
Every ad began with a thorough exploration of references and visual inspirations, searching for that standout element. From there, we developed multiple concepts to present to Haworth. Their input played a key role in refining the final concept, often sparking fresh ideas and unexpected directions.
The collaboration between our two teams was dynamic and trust-driven. The client appreciated the flexibility to explore multiple options, confident in our ability to push boundaries and deliver standout work.
Haworth has been delighted with the campaign’s impact. The ads have consistently performed well in both Interior Design Magazine and online. Notably, during an interview, a designer cited the ads as a key reason for their interest in working at Haworth, underscoring how creative branding can elevate not only product sales but also employer appeal.
