Catalyze

Sparking transformation for a clean energy brand

Catalyze combines the inherent value of real estate with the transformative impact of renewable energy, generating unlimited potential for commercial and industrial property owners, operating companies, and their clients. We collaborated with Catalyze to refresh its brand and clarify its story at a pivotal moment in its history, when the company closed its chapter as a startup. Our work was instrumental in preparing Catalyze to become a full-scale industry leader.

“
Neoscape has been great to work with and has acted like a true partner over the last two years since we established our relationship. Catalyze has been in a constant state of evolution, and Neoscape’s team has been adaptable along the way while providing top-quality work.
”

Kristen Brandt Senior Director of ESG & Marketing, Catalyze

Clarifying the complex

Catalyze guides clients toward profitable solutions in an industry that can feel rife with technical knowledge. To help target audiences digest the multifaceted value proposition, we created materials that prioritized simplicity without sacrificing detail. From designing a vast library of custom illustrations to building out an information-dense website, our team emphasized approachable accuracy.

A future-built brand

Branding guide displaying Catalyze’s color scheme, accent colors, and design specifications

Catalyze 2D iconography system showcasing various business and energy-related icons in blue and orange

Catalyze’s 3D iconography featuring EV charging, solar panels, and energy storage solutions

Catalyze branded marketing materials showcasing brochures, business cards, and a corporate folder

Catalyze clean energy promotional banners and an open magazine ad featuring renewable energy solutions

Catalyze website displayed on dual monitors, highlighting its property analysis and energy solutions

When refreshing the Catalyze brand, we preserved the energizing bright orange of the original logo but tempered it with a sophisticated blue. This alchemy of elements formed a matured version of the brand, fitting for an industry leader, without abandoning the legacy of innovation embedded in the Catalyze DNA.

Making the story scalable

During our partnership with Catalyze, the brand continued to grow exponentially. We knew this progression would continue, and focused on creating a story that could adapt with Catalyze in all of its future evolutions.

Expertise meets access

When creating the Catalyze website, we adhered to the most rigorous accessibility standards available, as it was important for any user to be able to interact with the content. This approach demonstrated Catalyze’s commitment to innovation through inclusivity, a goal worthy of an industry pacesetter.

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