A couple enjoys a yacht ride with Miami’s luxury high-rises and blue ocean in the background

Bentley Residences

Bringing Bentley’s legacy to life

This partnership with the iconic Bentley brand set out to create a residential experience that embodied the elegance, craftsmanship, and innovation Bentley is known for. Neoscape delivered a strategic, visually stunning campaign that not only captured the brand’s timeless sophistication but also set a new benchmark for high-rise residential marketing. By seamlessly aligning storytelling, design, and innovation, we helped drive extraordinary awareness, recognition, and demand for this groundbreaking oceanfront tower.

Redefining luxury
living in Miami

Dezer Development, renowned for its collaborations with luxury brands like Porsche Design and The Armani Group, set out to further elevate its portfolio of ultra-luxurious high-rise residential developments with a new project: Bentley Residences in Miami, FL. Dezer Development turned to Neoscape to craft a suite of high-impact marketing materials and a digital presence that would attract discerning buyers seeking the ultimate in luxury living.

Luxury high-rise with a sleek glass facade reflecting the sunset over the ocean
Oceanfront Bentley Residences tower with a shimmering glass exterior along the sandy coastline
Close-up of a Bentley car’s luxurious leather-wrapped steering wheel with intricate stitching
Close-up view of Bentley Residences' intricate geometric glass facade and sleek modern design

From road to skyline:
Bentley reimagined

The project presented a unique challenge: adapting the well-established identity of a luxury automotive brand to the marketing and design of a high-rise residential tower. The goal was to highlight Bentley’s signature exclusivity and sophistication while showcasing the unmatched lifestyle offered by this 60-story oceanfront development.

Marketing to match the Bentley standard

Neoscape partnered closely with Dezer Development to create a comprehensive suite of sophisticated marketing assets that brought the Bentley Residences brand to life. The collaboration included a dynamic website that showcased the building’s luxurious features and cutting-edge design alongside visually immersive films, including an Igloo film and an overview film.

Close-up of Bentley Residences logo embossed on an elegant textured white surface
Bentley Residences marketing materials showcasing luxury branding and architectural design elements
Person flipping through a Bentley Residences brochure featuring a luxury high-rise on the beach
Woman reviewing a detailed floor plan of a Bentley Residences luxury apartment

Designing a world-class campaign

We designed a rack brochure and detailed floor plan inserts to complement the digital assets, as well as an AR mailer to offer potential residents an interactive, first-hand look at the property’s features. Every element of the campaign reflected the exceptional attention to detail and commitment to innovation that define both Bentley and Neoscape’s work.

Bentley Residences film

Watch the film

Project highlights

  • 3M film views
    within the first four days of its release

  • 2024 Structures Award
    presented to Bentley Residences by the South Florida Business Journal

  • Celebrity tenant Leo Messi
    shared the project on his Instagram profile, reaching several million followers

The intersection of innovation and storytelling

Bentley Residences website displayed on multiple devices, emphasizing responsive design and luxury branding
Bentley Residences floor plan page on a luxury real estate website displayed on a computer screen
Bentley Residences website displayed on a tablet, highlighting luxury real estate branding
Bentley Residences website displayed on both desktop and mobile, showcasing digital luxury branding

Ultimately, our work on Bentley Residences exemplifies the power of strategic storytelling and visual innovation in redefining luxury real estate marketing. By aligning with Bentley’s legacy, we created a suite of marketing materials that not only captured the attention of a highly discerning audience but also set a new standard for high-rise residential branding.

Visit the website
Elegant gym lounge with designer seating, natural lighting, and ocean views
Open-concept living and dining space with floor-to-ceiling windows and oceanfront views
Luxury spa terrace with plush lounge chairs, soft lighting, and breathtaking ocean sunset views
Luxury penthouse terrace with ocean views, modern lounge chairs, and a built-in outdoor kitchen
Elegant penthouse suite featuring floor-to-ceiling windows and a private beachfront terrace
Luxurious lobby lounge at night with warm lighting and modern seating areas
High-end rooftop bar with sleek furnishings, elegant lighting, and ocean views
Luxury penthouse terrace with ocean views, modern lounge chairs, and a built-in outdoor kitchen
Luxury kitchen with sleek wooden cabinets, marble countertops, and a private in-unit car garage
High-end bathroom with a freestanding tub, floor-to-ceiling windows, and city skyline views
Modern penthouse bedroom with sleek furniture, warm lighting, and panoramic city views
Luxury outdoor space featuring a sleek infinity pool and breathtaking city scenery
Spacious high-rise dining area with floor-to-ceiling glass walls and ocean-facing views
Stylish penthouse entryway with wooden accents and a glass window overlooking a private pool
Open-concept living room with plush seating and panoramic ocean views through floor-to-ceiling glass
Open-concept kitchen and dining area with modern wood cabinetry and ocean views
Luxurious oceanfront bathroom with a freestanding tub and floor-to-ceiling glass windows
Luxury bedroom with floor-to-ceiling windows offering stunning oceanfront views
Private penthouse pool with an infinity edge overlooking the ocean and sky
Luxurious master bedroom with plush decor, warm lighting, and breathtaking ocean views
Elegant lounge with plush seating, dramatic lighting, and a modern luxury ambiance
High-tech golf simulator room with a virtual fairway and modern entertainment setup
Luxury private cinema with plush seating, ambient lighting, and a large movie screen
Open-air luxury gym with oceanfront views, modern equipment, and tropical palm trees
High-end fitness center featuring premium equipment, a spa entrance, and elegant design

Website, Film, Igloo Film, Rack Brochure, AR Mailer, Marketing Materials

  • Dezer Development
  • 2024 Structures Award - South Florida Business Journal

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