Yangpu Ba Dai Tou is a master plan transforming an outdated industrial area of Shanghai into a vibrant and fully integrated residential district with office, hotel, retail, parks and public amenities. We produced an unprecedented 8-minute film in ultra-high definition (4K)—to be played in stereoscopic vision on the marketing center’s 55-foot screen—in only 20 weeks.
Because of its size and scale, uniting the individual land parcels was essential to the overall success of the district. To achieve this, a central connector called the “dragon spine” was designed to wind through the project, linking people and energy to each place along its path. For our purposes, the dragon became the unifying visual theme of the film and an opportunity to work our motion graphics magic.
Quite a lot, it turns out.
The dragon came to life in our storyboard sketches, soaring over Shanghai and the Yangpu River.
We had eight days in Shanghai to cast 15 models, scout and shoot in 20 locations, and capture all the needed footage with the help of 15 local crew members.
days of rendering (One computer would have taken 1,010 days to render)
frames rendered
terabytes of data
Ultra-HD (4K) Stereoscopic Film, VR
